For the national rollout of KEK10’s subsidized training programs for unemployed and employed individuals, we executed a high-impact public relations campaign that redefined how education initiatives reach mass audiences.

The campaign launched with a carefully crafted press release, strategically distributed across major Greek media outlets—including Zougla, Rosa, Capital.gr, Todaypress, and over 70 additional high-traffic news portals. Within hours, the story gained momentum, securing headline placements and homepage features that positioned KEK10 as the most trusted and visible training provider in the country.

Simultaneously, we activated each media outlet’s social media ecosystem, ensuring the content was organically reshared and amplified to their respective audiences. With tailored visual assets, platform-specific captions, and coordinated publishing times, the campaign achieved wide resonance and visibility.

The result: thousands of candidate registrations within days, overwhelming demand for participation, and a strong repositioning of KEK10 as the go-to hub for accessible, high-quality vocational training. This campaign didn’t just inform — it mobilized.