Promotion campaign for "Paradisos", the official entry by Konstantinos Christoforou and Kostas Karafotis in the Eurovision 2025 National Final. The campaign combined an aggressive digital media presence, AI-driven audience engagement, and strategic influencer partnerships across Europe to establish Paradisos as a fan-favorite before the live performance.
With dynamic storytelling, emotive fan interaction, and international reach, the campaign drove unprecedented engagement. Through real-time sentiment analysis and personalized replies to over 25,000 fan comments, we cultivated a loyal digital community. Global Eurovision influencers amplified our message across borders, leading to Paradisos trending in Greece and gaining traction in international charts. The result: a viral cultural moment and a redefinition of what a Eurovision promotional campaign can be.
Promotion campaign for “Paradisos”, the official entry by Konstantinos Christoforou and Kostas Karafotis